A marketing podcast (or something like it). Grab your coffee and enjoy!

Conversations with the people who build, market and live B2B SaaS.

Recorded the way the best working conversations actually happen: over coffee, without a script.

Here we talk about everything marketing, or not. Whatever the guests and I are up for.

Watch the latest episodes

fCMO | Ep.02.4 | Antoine Vial – World cup and B2B marketing

Mario Neto and Antoine Vial on how B2B SaaS companies can actually leverage the World Cup, and why relevance matters more than the $10B in ad spend.

fCMO | Ep.02.2 | Antoine Vial – Soccer + filmmaking+ marketing??? | Part 2/2

Mario Neto tells Antoine Vial how a job in a video production and an accidental YouTube channel turned into his actual marketing career.

fCMO | Ep.02.1 | Antoine Vial – Soccer + filmmaking+ marketing??? | Part 1/2

Antoine Vial on the winding path from a soccer scholarship in France to the United Nations to becoming CEO of Kalungi.

fCMO | Ep.01.5 | Welcome Read – How does the flywheel enable multitouch campaigns

The "7-11-4" rule and the content flywheel: Welcome Read and Mario Neto on why multi-touch marketing needs a clear goal, not just content everywhere.

fCMO | Ep.01.4 | Welcome Read – Are there situations where the Flywheel doesn’t work

Why the content flywheel breaks down for B2C: Welcome Read and Mario Neto on volume vs. depth, and the three parts of demand creation — offer, content, distribution.

fCMO | Ep.01.3 | Welcome Read – B2B SaaS Marketing Content Flywheel

Welcome Read explains the content flywheel for B2B SaaS: why long-form pillar content beats daily short clips, and how to repurpose one piece into a full demand engine.